Our football club has a problem. We have less younger people in our area and wanting to join our club. With ever increasing social networking they’re finding other things to do with their time.
As a football club we need to go beyond simply being able to provide a football to kick around.
We need to show prospective new members that we have something of value, something to offer that they can’t get everywhere else. It could be better parties, functions, and other good times. It could be better facilities, or better people to guide them.
If we’re merely just another football club they’re not going to pick us.
Surfs up for Indigenous Communities
I love this story from the Ausport.gov.au site. Surfing was considered a family and communal event and has a strong alignment with Indigenous culture.
Ausport Commission making some huge announcements. Fantastic to see!
Stagnation is common in business, clubs, and any organisation which has a manager or someone giving directions. They’ll produce a winning formula and more than likely then fall into a routine, and stick with it. This is good for the immediate future of a club, and it may well build the foundation for the long term benefit of the club. But unless they step away, no one will understand what is required and how to do it.
Stepping away doesn’t meaning leaving altogether. It may mean you sit on an advisory board to the club, it may mean that you sit in on committee meetings to lend advice when asked, or be there when others fall into potholes, either way you’re still available.
This is important for those that secede you. Those that participate in the club will get the message that this place is so good, that even the ex-President wants to stick around. It facilitates the sort of message you want your club to broadcast in the loudest possible terms.
Getting your volunteers on board, to help your club achieve things can be tough. Taking a moment to reflect on how you do this can be overly beneficial.
At TidyClub we are strong believers in increasing the level of transparency within your committee and broader member base. Firstly so everyone knows that things are happening in a legitimate fashion, but secondly and just as importantly is to help with on-boarding your members to the mission the club has before it.
Now the question is do you persuade or do you convince…and there is a difference.
Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device. Now what if you have both?
It is far easier to persuade someone after they are already convinced, when they have the facts before them. But you must have both to make wonderful things happen.
Luckily you have TidyClub!
Intangible Club Advice
Intangible advice is the advice that one can’t put a monetary value on. It can be incredibly poignant and handy to keep within the club, why not exploit previous experience rather than ignore it all together.
Form an advisory board, it could be made of ex-Presidents, Senior players, local community members, senior business types and alike. Discuss in an adhoc fashion several topics each month, you may not learn anything new, you may have heard it all before but at the end of each meeting decide on a few ‘to-do’ items. You have now subscribed to a timeline that will be enforced by local leaders; people you and the club respect.
Every 3-4 months, you will have to report back to them with what actions have taken place. A timeline is usually what is required to give the idealistic items a kick in the butt and get them into action.
Image from twynkle.com
Take a step back, I know you don’t want to, I know that this makes up your weekend, and the success of the club depends on you being there, but set up and empower people, make them and the rest of your club understand each others roles, and then move away. They will stand up, they have no choice, or others around will tell you otherwise anyway, in which case you take alternative actions.
By having others stand up around you, and take off most of the burden from your shoulders, you are producing a stronger club that will be more inclined to be better, to come up with their own ideas, and it won’t all fall in a heap when you do eventually resign… which you will do… one day.
Introducing our newest segment, Club Talk.
We spoke with Genevieve Faulkner about the in’s and out’s of running a club. Genevieve is the Head Coach of the Australian Representative Ice Skating Team. Each month we’ll speak club to club presidents, leaders, or anyone involved with running clubs and not-for-profit organisations.
At TidyClub we believe feedback is essential in crafting our platform to meet the needs of clubs. A club that is like a well-oiled machine is easier to take places with the additional benefits of attracting more members and volunteers. If you haven’t already, sign up for free and see what TidyClub can do for your club.
Also, don’t forget to subscribe to our YouTube channel for the next Club Talk!
Cash flow is everything, be it in business, and even more so in not-for-profit clubs, where absolutely every dollar counts. Track it, understand how and where the cash is coming from and work smarter for it.
Give your sponsors an update a few times throughout the year. Reciprocate with a framed jumper, or photo of the club with a sincere thank you letter. Sure there could be a number of reasons that they may have handed over money or facilities or a variety of intangible goods, it could have been because their child plays for you, could be because they’re sick of you hassling them or it could be because of the tax benefits.
Whatever the reason, if you reciprocate with a worthy thank you gesture, whatever their reasoning, it will have been justified, and you will have an even better chance of securing them for the following year or season.
Transparency is good business.
Transparency is good business. If the people involved in the club know and understand why the sponsorship drive is so important, or why a club can’t give away free t-shirts, they may be more likely to give you a hand.
A few suggestions to increase the transparency could be;
- Produce an organisational chart, insert the names of those in the positions, and print it out into a poster size document and put it on the wall in your club rooms.
- Give them an idea of costs, by advertising how much insurance costs are, how much the canteen costs to run, or the new equipment is to purchase.
- Start including other non-committee members on committee like actions, get more people involved. The more involved, albeit in a third party fashion the more awareness there will be of the sheer quantity of effort involved.
Support the No answer
Everyone has an opinion about how your club should run, we all come from different backgrounds with different experiences. Just because you hold a committee position or some sort of title does not give you the right to criticise and shoot them down.
In fact, a result of challenging them outright, will cause them to be less likely to support your opinion.
Explain your reasoning regardless of yes or no, it need not be a book, but nurture those that have put their hand up they should be supported regardless of the yes or no answer.
Nice work Adidas. Great connection.