Cash flow is everything, be it in business, and even more so in not-for-profit clubs, where absolutely every dollar counts. Track it, understand how and where the cash is coming from and work smarter for it.
Give your sponsors an update a few times throughout the year. Reciprocate with a framed jumper, or photo of the club with a sincere thank you letter. Sure there could be a number of reasons that they may have handed over money or facilities or a variety of intangible goods, it could have been because their child plays for you, could be because they’re sick of you hassling them or it could be because of the tax benefits.
Whatever the reason, if you reciprocate with a worthy thank you gesture, whatever their reasoning, it will have been justified, and you will have an even better chance of securing them for the following year or season.