Have you hugged your tribe today?
We ran across this image today by @gapingvoid (you can buy it here) but made us think about clubs and how the interact with their tribe (community). Most clubs seem to react to their members and supporters rather than getting pro-active and seeing some hug upside.
Clubs already have a massive advantage of having the tribe based on what they do. They’re not like a business who has to work hard to build a tribe. A clubs group of like-minded people is sitting waiting for you.
So give them a hug, send them an SMS, tell them you are looking forward to seeing them, interacting with them and more.
Good things happen when communities and tribes start talking more.
Take a step back, I know you don’t want to, I know that this makes up your weekend, and the success of the club depends on you being there, but set up and empower people, make them and the rest of your club understand each others roles, and then move away. They will stand up, they have no choice, or others around will tell you otherwise anyway, in which case you take alternative actions.
By having others stand up around you, and take off most of the burden from your shoulders, you are producing a stronger club that will be more inclined to be better, to come up with their own ideas, and it won’t all fall in a heap when you do eventually resign… which you will do… one day.
