Getting your volunteers on board, to help your club achieve things can be tough. Taking a moment to reflect on how you do this can be overly beneficial.
At TidyClub we are strong believers in increasing the level of transparency within your committee and broader member base. Firstly so everyone knows that things are happening in a legitimate fashion, but secondly and just as importantly is to help with on-boarding your members to the mission the club has before it.
Now the question is do you persuade or do you convince…and there is a difference.
Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device. Now what if you have both?
It is far easier to persuade someone after they are already convinced, when they have the facts before them. But you must have both to make wonderful things happen.
Luckily you have TidyClub!
Zen and the Art of Cash Flow
Cash flow is everything, be it in business, and even more so in not for profit clubs, where absolutely every dollar counts.
Track it, understand it.
Understand how and where the cash is coming from and work smarter for it.
Give your sponsors an update a few times throughout the year. Reciprocate with a framed jumper, or photo of the club with a sincere thank you letter. Sure there could be a number of reasons that they may have handed over money or facilities or a variety of intangible goods, it could have been because their child plays for you, could be because they’re sick of you hassling them or it could be because of the tax benefits.
Whatever the reason, if you reciprocate with a worthy ‘thank you’ gesture, whatever their reasoning, it will have been justified, and you will have an even better chance of securing them for the following year or season.
Transparency is good business. If the people involved in the club know and understand why the sponsorship drive is so important, or why a club can’t give away free t-shirts, they may be more likely to give you a hand.
A few suggestions to increase the transparency could be;
- Produce an organisational chart, insert the names of those in the positions, and print it out into a poster size document and put it on the wall in your club rooms.
- Give them an idea of costs, by advertising how much insurance costs are, how much the canteen costs to run, or the new equipment is to purchase.
- Start including other non-committee members on committee-like actions, get more people involved. The more involved, albeit in a third party fashion the more awareness there will be of the sheer quantity of effort involved.