Have you hugged your tribe today?
We ran across this image today by @gapingvoid (you can buy it here) but made us think about clubs and how the interact with their tribe (community). Most clubs seem to react to their members and supporters rather than getting pro-active and seeing some hug upside.
Clubs already have a massive advantage of having the tribe based on what they do. They’re not like a business who has to work hard to build a tribe. A clubs group of like-minded people is sitting waiting for you.
So give them a hug, send them an SMS, tell them you are looking forward to seeing them, interacting with them and more.
Good things happen when communities and tribes start talking more.
Volunteer strategy matters
Yesterday I attended a workshop run by our clubs parent association. In truth it wasn’t so much of a workshop but a briefing as to what added administration clubs will have to undertake over the coming 12 months.
With ever increasing administration comes more pressure on volunteers, making for a more unattractive proposition to present to potential volunteers and as a result the less likely volunteers are to carry on with these further burdens on them.
With this in mind execution of these administrative tasks becomes critical. Of course leadership and peoples kindness will mean that things will get eventually get done, but with the revolution of the web, with everyone having a smart phone in their pocket means that the way you approach your volunteers, the way you structure and frequency of your communication, and the model of your organisation needs to change.
Running your club with the wrong strategy, the strategy focused on the 5 committee members will put you in an uphill battle. The alternative is to think hard about your structure, your resources and the benefits your club could gain from having less pressure on more people through resources and platforms like TIdyClub.com.
Your committee should stretch from 5 to 18. The roles and responsibilities of these people should be well articulated and defined. Through increased transparency everyone know what needs to get done and why they are doing it.
However talking to clubs at the workshop presented what I feel is the predominant issue in clubs. Through clubs not changing their strategy merely because they’re used to the one they have been relying on for the last 20 years is lousy strategy, and must change.
